![Three lines on the shirt: inside the Adidas nostalgia factory that dressed the World Cup - JOE.co.uk Three lines on the shirt: inside the Adidas nostalgia factory that dressed the World Cup - JOE.co.uk](https://www.joe.co.uk/uploads/2018/07/08174631/gettyimages-102290875-750x547.jpeg?height=547&width=750)
Three lines on the shirt: inside the Adidas nostalgia factory that dressed the World Cup - JOE.co.uk
![Adidas bought the rights for 3 stripes from finnish brand called Karhu with around 1600€ and 2 bottles of whiskey. True story. - 9GAG Adidas bought the rights for 3 stripes from finnish brand called Karhu with around 1600€ and 2 bottles of whiskey. True story. - 9GAG](https://img-9gag-fun.9cache.com/photo/aq2ONMZ_460s.jpg)
Adidas bought the rights for 3 stripes from finnish brand called Karhu with around 1600€ and 2 bottles of whiskey. True story. - 9GAG
Sabotage Times on Twitter: "Did you know Karhu sold the "three stripes" logo to adidas in 1951 for practically nothing? http://t.co/dQfx6atKEC http://t.co/wHdyWOyi5W" / Twitter
![TIL: In 1951, a Finnish sports brand Karhu Sports sold the three stripe trademark to a then little known Adidas for approx. 180€ (the equivalent of 1,600€ in 2011) and two bottles TIL: In 1951, a Finnish sports brand Karhu Sports sold the three stripe trademark to a then little known Adidas for approx. 180€ (the equivalent of 1,600€ in 2011) and two bottles](https://external-preview.redd.it/sa4odpvNgmrUZ2gPgfVrWym7nYQiwxGQXn5PpGrN6Fs.jpg?auto=webp&s=41d3ff8a3b5b654eb4c84b641c92f6d749174910)